Case Study

 

TuPeluca.com: Transforming User Experience and Interface Design

 

TuPeluca.com is a leading brand in wigs and hairpieces in Spain, but its original website faced multiple challenges in both user experience (UX) and user interface (UI).

Below, I analyze the weaknesses identified in its initial design and how these issues were addressed through a complete redesign to enhance interaction and presentation.

 

Issues Identified in the Original Website

 

Outdated and Overwhelming Aesthetics

The color scheme was excessively bright, with pink dominating every element, causing visual fatigue. The design did not align with modern trends, making the brand appear outdated.

Lack of Visual Hierarchy

Information was poorly organized, with unstructured text that made it difficult for users to find what they were looking for. Headlines didn’t stand out, and images competed for attention.

Confusing Navigation

The menus lacked clear organization, with too many options and no effective categorization. This made it difficult for users to access key information such as specific products or services.

Misaligned User Focus

The website failed to communicate emotional messages or highlight clear benefits for its target audiences, including cancer patients, professionals, and fashion users.

Lack of Responsiveness

The site was not optimized for mobile devices, limiting the experience for users browsing on smartphones or tablets.

Low-Quality Images

Images were of poor quality and lacked visual consistency, giving the site an amateur appearance.

 

Changes Made in the Redesign

 

A Modern and Elegant Palette

Pink was retained as the primary color but softened into more pleasant tones, combined with white and gray for a balanced aesthetic. This creates a modern and professional feel while remaining feminine and approachable.

Clear Visual Hierarchy

  • Prominent headlines with elegant and modern typography for easier readability.
  • Adequate spacing between sections and clear differentiation between text and images.
  • Strategically placed calls-to-action (CTAs) like “Learn More” or “Try It Now.”

Simplified Navigation

The main menu was reorganized with fewer options, categorized into clear sections: "Products," "Services," and "Contact." This helps users find what they need more intuitively.

User-Centric Approach

  • An emotional message was added to the header: "Whatever the circumstance," creating an immediate connection with users.
  • Content tailored to different target audiences, highlighting solutions for specific needs.

Mobile Optimization

The redesign prioritized responsiveness, ensuring the site looks and works perfectly on any device.

High-Quality, Consistent Images

Modern, professional images were incorporated to reflect the brand’s values of trust, style, and empowerment.

 

Impact of the Redesign

 

The final result is a website that is not only visually appealing but also functional. The user experience has been simplified, making navigation easier and fostering a stronger emotional connection with the brand.

  • Before: A cluttered, disorganized, and outdated website.
  • After: A modern, customer-centric platform aligned with today’s digital market expectations.
     

This redesign not only enhances the brand’s perception but also increases its ability to attract and retain customers. TuPeluca.com is now well-positioned to continue leading its sector with a first-class user experience.