Case Study

 

 

Redesign of TuPeluca.com's Logo: Renewing Its Identity

 

The original TuPeluca.com logo featured an outdated design that failed to connect with its target audience. Elements like the cartoonish figure and outdated typography created a childish and unprofessional perception, disconnected from the brand's emotional and empowering essence. Additionally, its lack of versatility in digital formats limited its practical use and scalability.

 

A Focused Redesign

 

The redesign centered on modernizing the visual identity to convey trust, approachability, and professionalism. The cartoon figure was removed in favor of a minimalist and sophisticated design. The new composition features a sleek sans-serif typeface that balances elegance with accessibility, making the logo more readable and adaptable.

 

An abstract icon was introduced, subtly representing a strand of hair or a wig, effectively capturing the brand's essence. This symbolic element reinforces the message of personal empowerment and professionalism.

A Refreshed Color Palette

 

The color palette was also updated. Pink remained the base color to retain brand recognition, but it was softened into modern tones and paired with a neutral gray for balance and a sense of seriousness. This refined palette, combined with a clean design, ensures a versatile logo that performs well across all sizes and applications, from physical labels to digital platforms.

 

The Impact of the New Logo

 

TuPeluca.com's new logo not only aligns the brand with customer expectations but also strengthens its emotional and professional message, positioning it as a leader in its sector. The renewed identity combines modernity, empathy, and style, creating a deeper connection with those who trust the brand to transform their image and self-esteem.

 

This redesign embodies TuPeluca.com's commitment to empowering its clients while delivering a sleek, modern look that reflects its core values.