Redefining the Essence: The New Logo of 360 Protective

 

When it was decided that the time had come to rethink the visual identity of 360 Protective, one word immediately came to mind: evolution. Not because the old logo didn’t represent who they were, but because they wanted their image to speak boldly about who they are now and, above all, where they are headed.

At 360 Protective, innovation is not just a value—it’s their driving force. They operate in industries where precision, customization, and protection make all the difference. From containers to high-tech solutions like RFID, every product carries a piece of their DNA.

 

So, if they put so much effort into exceeding expectations with their products and services, why not do the same with their brand?

 

A Clear Idea: Protection in All Dimensions

 

The design of the new logo wasn’t just a "facelift." It came from deep reflection and conversations with the entire team about what truly defines them. 360 Protective is not just a name; it’s a promise. A promise of comprehensive protection, without limits or borders, and this had to be reflected in every stroke of their identity.

The shield, the central element of the new logo, symbolizes protection and global reach. It’s a visual reminder that they are always present, safeguarding their clients’ needs. On the other hand, the stronger and more modern typography reflects their commitment to technology and the future. All of this is tied together with a color palette that combines intelligence (yellow) and protection (black).

 

More Than a Logo: A Statement

 

This change isn’t just something you see—it’s something you feel. They want to convey strength, security, and adaptability. They want every client who sees the brand to know they’re in good hands.

But, to be honest, the rebranding wasn’t just for their clients. This change is also for them—the team that makes 360 Protective possible. Every time they see this new design, it will remind them why they do what they do: because they protect what matters, anywhere in the world, under any circumstances.