Encaja: A Brand That Connects Solutions and Sustainability

 

Developing Encaja's identity has been a deep exercise in understanding what it means to be an efficient, practical, and future-oriented company. From my role in branding, my goal has been to transform the brand's identity to convey a message of value and emotion that resonates with its customers.

 

Encaja doesn’t just sell products; it offers sustainable logistics solutions that fit—both literally and conceptually—with the needs of today’s businesses. The key lies in building a brand that communicates its ability to optimize resources, protect goods, and reduce costs, all while minimizing environmental impact, in a direct and visually compelling way.

 

The development of Encaja's visual identity and narrative revolves around three fundamental pillars: adaptability, functionality, and sustainability. Every communication piece—from design to key messaging—reflects these values. The choice of a clean and straightforward aesthetic is no coincidence; it responds to the need to convey trust and simplicity in a sector where efficiency is paramount.

 

Humanizing the Brand

 

Encaja goes beyond solving logistical problems; it partners with businesses in their commitment to continuous improvement and environmental care. This approach allows the branding to create an emotional connection with customers: practical solutions that also take care of the planet.

 

A Purpose-Driven Voice

 

Building Encaja's image has been about giving voice to its purpose. The brand doesn’t just pack; it connects, optimizes, and supports. Today, the brand reflects a balance between innovation, sustainability, and commitment—a solution that fits both the present and the future for those committed to doing things better.

Encaja is more than packaging; it’s a partner for progress, efficiency, and environmental responsibility. A brand that truly fits.

 

Sample of AI-generated images

 

        

 

          

 

 

Christmas Campaign

 

https://youtu.be/g1-5yrXr2_c?si=lx0QXZJmI62kGzsS

 

This Christmas campaign video was one of the most meaningful projects I worked on at Encaja Embalajes. From the initial concept to the final details, my goal was to capture the essence of what it means to connect people and emotions through our logistical solutions.

 

I focused on conveying warmth, sustainability, and the magic of the season, showing how every package can carry stories, distant hugs, and moments of joy. I designed each scene and message to reflect our commitment to the planet and to those who trust in us.

 

Although the video ultimately didn’t come to light due to management decisions, the creative process was an invaluable experience. This project demonstrated how design can transform the everyday into something full of meaning, especially during such a special time as Christmas.